Is content commerce working in 2024? In this episode of The Boost, host Greg Rollett sits down with Jessica Seib, a commerce consultant with experience at BuzzFeed and Rolling Stone, to tackle this question head-on. They dive deep into how content commerce is evolving, especially as platforms like TikTok, Pinterest, and Reddit become shopping hubs for Gen Z and Millennials.

Jessica shares hard-hitting insights on what’s driving the shift from traditional search to social media as the starting point for shopping, and how brands and publishers can keep up. With actionable tips and industry insider knowledge, this episode is packed with practical advice—from creating platform-specific content to keeping audience trust at the forefront.

Whether you’re a publisher, marketer, or brand looking to get a leg up in content commerce, this episode has strategies you won’t want to miss. Greg and Jessica bring fresh, no-nonsense insights on what’s working now and what you need to focus on to succeed as we move into 2025.

About The Boost:

The Boost is a new series brought to you by Grommet, Affiliate Summit and GiddyUp that was designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. 

Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce.

The Boost Is Presented By:

The Grommet. The Grommet is a leading product discovery platform that connects 1,000s of new and emerging consumer brands with millions of shoppers. Publishers can get access to share all of these products with their audience and get 20% for every sale they generate. Learn more and apply to be a publisher or affiliate at https://thegrommet.com/affiliates

Affiliate Summit West. The biggest affiliate marketing event in the WORLD is back for 2025 on February 3 – 5 in Las Vegas. If you want to meet over 7,000 advertisers, affiliates, publishers, ecom sellers, tech providers and networks in one place, then you’re going to want to pay attention because we’re offering an exclusive discount for Boost Podcast listeners. Use the code BOOST15 when you register to save 15% on your ticket! Get your ticket here: https://www.affiliatesummit.com/west

Get In Touch:

Greg Rollett can be reached at greg@thegrommet.com

https://www.linkedin.com/in/gregrollett/

https://x.com/gregrollett